Who We Are
Business Name: MEP Business Growth
Nature of Business: MEP Business Growth provides structured project execution and control frameworks for MEP (Mechanical, Electrical, and Plumbing) contracting businesses. We are not a financial advisory, accounting, tax, or legal services firm.
Primary Website: The website from which this Privacy Policy is accessible ("Site").
Contact Email: privacy@mepbusinessgrowth.com
Disclaimer: MEP Business Growth is not affiliated with, endorsed by, or in any way associated with Meta Platforms Inc. (Facebook/Instagram), Google LLC, or YouTube. Our advertising on these platforms constitutes independent paid promotion only.
Information We Collect
We collect information in the following categories depending on how you interact with our website and services:
2.1 Information You Provide Directly
- Contact Details: Name, phone number, and email address submitted via booking forms, inquiry forms, or WhatsApp group links.
- Business Information: Company name, business type, project scale, and turnover range voluntarily provided during consultation booking or programme registration.
- Payment Information: When you pay for a consultation call, payment is processed by a third-party payment gateway. We do not store card details, UPI credentials, or bank information on our servers.
- Communications: Messages, queries, or feedback submitted via email, WhatsApp, or any contact form on this Site.
2.2 Information Collected Automatically
- Device & Browser Data: IP address, browser type and version, operating system, screen resolution, and device identifiers.
- Usage Data: Pages visited, time spent on pages, scroll depth, clicks, referral URL, and session duration.
- Approximate Location: City- or country-level location derived from your IP address. We do not collect precise GPS coordinates.
- Ad Interaction Data: Whether you clicked an advertisement, which ad creative was shown, and subsequent on-site behaviour after clicking an ad.
2.3 Information Received from Third-Party Platforms
- Meta Platforms (Facebook / Instagram): When you interact with our ads, Meta may share anonymised or aggregated performance data with us in accordance with Meta's own Data Policy.
- Google LLC: When you interact with our Google Ads, Google may share performance and conversion data through Google Ads Manager and Google Analytics.
- Booking / Scheduling Platforms: If you book a consultation call through our scheduling tool, that platform shares your name, email address, and appointment details with us.
| Data Category | Source | Purpose |
|---|---|---|
| Name & Contact | You (form submission) | Call scheduling, follow-up |
| Device & IP Data | Automatic (browser) | Analytics, security, ad performance |
| Ad Click Data | Meta / Google Pixel | Ad optimisation, retargeting |
| Payment Reference | Payment gateway | Booking confirmation, dispute resolution |
| Booking Details | Scheduling platform | Session management, call preparation |
How We Use Your Data
We use the information we collect solely for the following purposes:
- Service Delivery: To confirm and manage your consultation booking, prepare for your session, and send session-related information.
- Communication: To respond to enquiries, send booking confirmations, and provide relevant updates about our webinars or programme schedule. We do not send unsolicited marketing communications without your consent.
- Payment Processing: To verify and complete your consultation fee payment via our third-party payment gateway.
- Website Analytics: To understand how visitors use our website, identify popular content, and improve overall user experience.
- Advertising Optimisation: To measure the effectiveness of our Meta and Google ad campaigns and optimise ad delivery to audiences most likely to benefit from our services.
- Retargeting: To show relevant advertisements to people who previously visited our website but did not take a specific action — using Meta Pixel and Google remarketing technologies.
- Legal Compliance: To maintain records required under Indian law, resolve disputes, and enforce our Terms and Conditions.
- Fraud Prevention & Security: To detect and prevent fraudulent, abusive, or harmful activity on our website or in relation to our services.
No automated profiling: We do not use your personal data for automated decision-making or profiling that produces legal or significantly similar effects on you. All data is used only for improving our services and delivering our consultation programme.
Advertising & Tracking Technologies
Our website uses tracking technologies placed by advertising platforms to measure campaign performance and enable targeted advertising. The following tools are active on this Site:
4.1 Meta Pixel (Facebook Pixel)
We use the Meta Pixel — a JavaScript code provided by Meta Platforms Inc. The Pixel records visitor actions (page views, button clicks, form submissions) and reports this data to Meta to:
- Measure how many people who saw our Facebook or Instagram ads subsequently visited our website or booked a call.
- Optimise ad delivery to people statistically more likely to take desired actions.
- Enable Custom Audience retargeting — displaying our ads to people who have previously visited our site.
- Enable Lookalike Audiences — reaching new potential customers who share characteristics with our existing website visitors.
Meta Pixel Disclosure (Required by Meta Advertising Policies): By visiting this website, the Meta Pixel may collect your browser identifiers, IP address, and on-site behaviour data and transmit this information to Meta Platforms Inc. Meta's use of this data is governed by Meta's Data Policy, available at facebook.com/policy.php. You can manage your ad preferences or opt out of personalised advertising at facebook.com/ads/preferences.
4.2 Google Analytics & Google Ads Tag
We use Google Analytics 4 (GA4) and the Google Ads Conversion Tag to track website traffic and measure how users interact with our advertising campaigns.
- Google Analytics collects anonymised session data including page views, session duration, traffic sources, and device type.
- The Google Ads Conversion Tag records when a user completes a valuable action (such as booking a call) after clicking a Google Ad.
- Google Remarketing tags allow us to show targeted ads to past website visitors across the Google Display Network and YouTube.
Google's data practices are governed by their Privacy Policy: policies.google.com/privacy. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. Manage Google ad personalisation at adssettings.google.com.
4.3 WhatsApp
When you join our WhatsApp group via a shared link, your phone number and WhatsApp display name become visible to group administrators and other members. WhatsApp's use of your data is governed by WhatsApp's own Privacy Policy. We use WhatsApp group communication exclusively for webinar updates and programme information — not for unsolicited promotional messages.
| Technology | Provider | Data Collected | Opt-Out |
|---|---|---|---|
| Meta Pixel | Meta Platforms Inc. | Page views, clicks, device ID, IP | Facebook Ad Settings |
| Google Analytics 4 | Google LLC | Sessions, pages, device, location | GA Opt-out Add-on |
| Google Ads Tag | Google LLC | Conversion events, ad clicks | Google Ad Settings |
| Booking Platform | Third-party scheduler | Name, email, appointment time | Contact us to delete |
Data Sharing & Disclosure
We do not sell, rent, or trade your personal data to third parties for their own marketing purposes. We share your information only in the following limited and specific circumstances:
- Service Providers: Trusted third-party providers who assist us in operating our website, processing payments, managing consultation bookings, and running advertising campaigns — strictly under data processing agreements and on a need-to-know basis.
- Advertising Platforms: Anonymised or cryptographically hashed event data (such as hashed email addresses used for Custom Audience matching) is shared with Meta and Google solely for the advertising purposes described in Section 4.
- Legal Compliance: We may disclose your data when required by Indian law, court order, or government authority, or when necessary to protect the rights, property, or safety of MEP Business Growth, our clients, or others.
- Business Transfers: In the event of a merger, acquisition, or sale of business assets, your data may be transferred to the successor entity under equivalent privacy protections.
All third-party service providers we engage are contractually prohibited from using your personal data for their own independent purposes and are required to handle it in accordance with applicable privacy law and our instructions.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes set out in this Policy, or as required by applicable Indian law.
| Data Type | Retention Period | Reason |
|---|---|---|
| Booking & Contact Data | 2 years from last interaction | Service continuity, dispute resolution |
| Payment Records | 7 years | GST / Income Tax compliance (India) |
| Analytics Data | 14 months (GA4 default) | Website performance analysis |
| Ad Pixel Data | As per Meta / Google policy | Ad measurement and optimisation |
| Email Communications | 3 years | Correspondence records |
Upon expiry of the applicable retention period, your data is securely and permanently deleted or anonymised so that it can no longer be associated with you as an individual.
Your Rights
Depending on your location and applicable law, you may hold the following rights in relation to your personal data. To exercise any of these rights, contact us at privacy@mepbusinessgrowth.com. We will respond to all verified requests within 30 days.
Advertising Opt-Out: To stop seeing our advertisements on Meta platforms, visit Facebook Ad Preferences. To manage Google personalised advertising, visit Google Ad Settings. Opting out does not affect your ability to access our website or services.
Cookies & Tracking Technologies
Our website uses cookies — small text files stored on your device — and similar tracking technologies. Cookies help us remember your preferences, analyse website traffic, and deliver relevant advertisements.
Types of Cookies We Use
| Cookie Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the website to function correctly. Cannot be disabled. | Session cookies, security tokens |
| Analytics | Measure how you use the site to help us improve performance and content. | _ga, _gid (Google Analytics) |
| Advertising | Track ad clicks and enable retargeting across platforms. | _fbp, _fbc (Meta Pixel), Google Ads |
| Preference | Remember your language selection (English / Hindi). | mep-lang |
By continuing to use our website after being presented with this Privacy Policy, you consent to our use of cookies as described above. You may manage or disable non-essential cookies through your browser settings; however, disabling certain cookies may affect the functionality of our website.
Children's Privacy
Our website and services are directed exclusively at business owners, directors, and decision-makers operating MEP contracting businesses. Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal data from minors.
If you believe that we have inadvertently collected information from a person under the age of 18, please contact us immediately at privacy@mepbusinessgrowth.com. We will take prompt action to delete such data from our systems.
Third-Party Links
Our website may contain links to third-party platforms, websites, or services — including WhatsApp group links, payment gateways, scheduling tools, and social media profiles. This Privacy Policy applies only to our own website and services.
We are not responsible for the privacy practices, content, or data handling of any third-party platform or website. We strongly encourage you to review the relevant privacy policies before submitting personal information to any third-party service.
Data Security
We implement appropriate technical and organisational security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. Our security measures include:
- HTTPS encryption for all data transmitted between your browser and our website.
- Restricted access controls — only authorised personnel with a legitimate business need may access personal data.
- Secure, access-controlled storage environments for all collected data.
- Third-party payment processing via PCI-DSS compliant payment gateways. We do not store card numbers, UPI credentials, or bank account details on our own servers.
Limitation: No method of data transmission over the internet or electronic storage is completely secure. While we implement commercially reasonable security measures, we cannot guarantee absolute security. In the event of a data breach that poses a risk to your rights or freedoms, we will notify affected individuals in accordance with applicable law.
Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our data practices, applicable legal requirements, or the services we offer. When we make material changes, we will update the "Last Updated" date shown at the top of this page.
We encourage you to review this page periodically. For significant changes that materially affect how we process your personal data, we will make reasonable efforts to provide advance notice — for example, by posting a prominent notice on our website or sending a communication to the contact information we hold for you.
Your continued use of our website or services after the effective date of any revised Privacy Policy constitutes your acknowledgement and acceptance of the changes.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or how your personal data is handled, please contact us using the details below. We will acknowledge receipt of your query within 24 hours and resolve it within 30 days.
MEP Business Growth
Privacy enquiries: privacy@mepbusinessgrowth.com
General support: support@mepbusinessgrowth.com
For urgent privacy matters, include "PRIVACY — URGENT" in your email subject line for priority handling.
Grievance Officer (India — IT Act 2000): In accordance with the Information Technology Act, 2000 and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the name and full contact details of our designated Grievance Officer are available upon written request to the email address above. All grievances will be acknowledged within 24 hours and resolved within 30 days of receipt.